February 14, 2026 | Estimated reading time: 4 minutes
The ninth edition of UNA+ once again demonstrated that events promoted and strengthened by the Municipality of Posadas not only enrich the city’s cultural calendar but also generate a tangible and measurable economic impact.
According to a report prepared by the Municipal Economic Observatory, the February 7 edition—held at La Cascada venue—mobilized an estimated $99,292,155.5 within the local economy.
This figure includes $44,525,630.3 in direct sales, along with the application of the restaurant-sector multiplier, a tool used to calculate the ripple effect of initial spending across other segments of the productive chain.
An Event that Drives Consumption and Local Production
UNA+, organized by the Mboyeré Beer Cluster in partnership with the Municipality, attracted 5,200 attendees and featured 21 craft beer and food entrepreneurs.
Beyond direct sales, participating businesses made purchases totaling $12,900,600 from local Posadas suppliers, further strengthening the city’s production network. The estimated economic impact of those purchases reached $29,155,356.
The multiplier applied—corresponding to the restaurant sector—measures the direct and indirect effects of spending. In practical terms, it means that every peso spent during the event generates additional activity for suppliers, distributors, and related businesses.
Sales Breakdown: Craft Beer Leads the Way
Commercial performance was strong across all categories:
Craft Beer
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12 breweries generated $22,137,500 in sales.
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Estimated total impact: $49,366,625.
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A total of 2,559.4 liters sold.
Savory Food
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8 food vendors recorded $19,026,250 in sales.
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Estimated total impact: $42,428,537.5.
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705.7 kilograms of food sold.
Non-Alcoholic Beverages
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7 vendors invoiced $3,361,875.
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Estimated impact: $7,496,981.3.
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341.3 liters sold.
These figures reflect not only strong attendance but also significant purchasing capacity within an event that blends gastronomy, local production, and live entertainment.
Positive Evaluation and Strong Sales Performance
Entrepreneurs reported highly favorable results:
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28.6% sold between 75% and 100% of their stock.
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35.7% sold between 50% and 75%.
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70% stated they sold the same or more than in the previous edition.
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The event received an average rating of 8.7 out of 10.
These indicators reinforce UNA+ as an effective platform for boosting local entrepreneurship.
Audience Profile: Strong Local Participation
During the event, 168 attendees were surveyed:
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83.3% were residents of Posadas.
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12.5% came from other municipalities within Misiones Province.
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The remainder were visitors from other provinces or abroad.
A significant 88.7% reported that they had consumed—or planned to consume—products during the event. Among preferences:
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Craft beer: 72.5%.
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Savory food: 55.7%.
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Non-alcoholic beverages: 16.1%.
The venue location was the most highly rated aspect (93.5%), followed by the artists (83.9%) and the gastronomic offering (71.4%).
More Than an Event: A Public Policy with Measurable Impact
Official data confirms that cultural and gastronomic initiatives promoted by the Municipality function not merely as recreational gatherings but as concrete tools for economic stimulation.
In a context where consumption remains a key variable for productive sectors, events like UNA+ demonstrate how effective public-private collaboration can translate into tangible outcomes: multimillion-peso sales, strengthened local supply chains, and economic movement across multiple sectors.
The full report was prepared by the Municipality’s Data Management Office based on on-site surveys conducted among the 21 participating businesses and attendees during the event.
With nearly $100 million generated in a single night, UNA+ secures its place on Posadas’ annual calendar and reaffirms the positive economic impact of municipally promoted events on the local economy.
